Booking Holdings (BKNG) is a hotels, resorts & cruise lines company in the Consumer Discretionary sector. Listed on the NASDAQ, Booking Holdings is a component of the S&P 500 index. As of 2026-06-10, the stock is trading at $160.64.
Key Metrics & Risk
Based on 5-year historical data from Yahoo Finance (daily returns, annualized using 252 trading days).
| Metric | Value |
|---|---|
| Latest Price | $160.64 |
| Latest Date | 2026-06-10 |
| Expected Return (Annualized) | 16.81% |
| Risk / Std Dev (Annualized) | 32.27% |
| Sharpe Ratio (rf=4.5%) | 0.38 |
S&P 500 Context
- Sector: Consumer Discretionary
- Sub-Industry: Hotels, Resorts & Cruise Lines
- Exchange: NASDAQ
- Index: S&P 500 Component
Risk/Return Profile
The stock shows an annualized expected return of 16.81% with an annualized volatility of 32.27%. The Sharpe ratio of 0.38 (assuming 4.5% risk-free rate) indicates below-average risk-adjusted returns relative to the risk-free rate.
Modern Portfolio Theory Positioning
This stock is plotted on the S&P 500 Modern Portfolio Theory chart which visualizes the risk/return trade-off across all S&P 500 components. The chart uses Sharpe ratio as the color dimension, allowing quick identification of stocks with superior risk-adjusted performance.
Fundamentals
| Metric | Value |
|---|---|
| Market Cap | 124.48B |
| Enterprise Value | 127.63B |
| Trailing P/E | 21.19 |
| Forward P/E | 13.06 |
| Price to Book | -14.36 |
| Price to Sales | 4.5 |
| EV/Revenue | 4.61 |
| EV/EBITDA | 12.3 |
| Profitability | | | Profit Margin | 22.23% | | Operating Margin | 25.04% | | ROA | 22.26% |
| Growth | | | Revenue Growth | 16.2% | | Earnings Growth | 240.0% |
| Dividend | | | Dividend Yield | 100.0% | | Payout Ratio | 20.73% |
| Financial Health | | | Total Revenue | 27.69B | | Total Debt | 19.18B | | Total Cash | 16.02B | | Free Cash Flow | 7.08B | | Operating Cash Flow | 9.34B |
| Price & Technical | | | 52W High | $233.58$ | | 52W Low | $150.14$ | | 50-Day Avg | $169.79$ | | 200-Day Avg | $192.7$ | | Beta | 1.09 | | Shares Outstanding | 0.77B | | Float Shares | 0.77B | | Insider Holdings | 0.18% | | Institutional Holdings | 97.27% | | Short Ratio | 3.1 | | Short % of Float | 3.15% |
| Analyst Targets | | | Target High | $298.0$ | | Target Low | $175.0$ | | Target Mean | $224.41$ | | Target Median | $220.0$ | | # of Analysts | 35 | | Recommendation | buy |
Disclaimer
This analysis is for educational purposes only and does not constitute financial advice. Past performance is not indicative of future results. Always conduct your own research or consult a qualified financial advisor before making investment decisions.