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HK Equities · Finance research note

HKEX 3355 - FS.COM Ltd. - H Shares

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Evidence and analysis

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1. Industry Fundamentals

1.1 Cyclicality

The company operates in a cyclical industry sensitive to macroeconomic conditions. Revenue and earnings tend to correlate with broader economic cycles, with periods of expansion driving growth and contractions creating headwinds. The latest verified market price is shown in the return section below.17 B.

1.2 Competition

The industry is moderately competitive with established players and meaningful barriers to entry. Beta of N/A suggests moderate market sensitivity. Competitive advantages stem from brand, scale, or regulatory moats.

1.3 Technology

Key technology drivers include digital transformation, operational efficiency, automation. Companies that invest in R&D and adopt new technologies tend to gain market share. The pace of technological change creates both opportunities for innovation and risks of disruption.


2. Company Fundamentals

2.3 Management

RoleMetric
Consensus RatingN/A

2.4 Return

MetricValue
Expected Return (Ann.)*-3.38%
Risk / Std Dev (Ann.)*96.54%
1-Year Price Return*-16.90%

Latest Market Data (as of 2026-08-14, Hong Kong time):

MetricValue
Last PriceHK$39.72
52-Week RangeHK$27.96 – HK$57
Observation Count97 trading days

The return and risk statistics use daily adjusted closes from the retrieved one-year price series and annualise daily moments using 252 trading days. The last price is the latest regular-market price reported for the stated date. Source: Yahoo Finance market data.

DuPont Model Analysis

The DuPont model decomposes return on equity (ROE) into three operating and capital-structure drivers:

ROE = Net Margin × Asset Turnover × Equity Multiplier

The comparison uses the latest two comparable annual periods available for the issuer, with reported statement amounts shown in HK$. Revenue and net income are income-statement flows; total assets and shareholders’ equity are year-end balance-sheet figures. This is a simplified year-end-balance DuPont comparison rather than an average-balance ROE calculation.

DuPont componentCalculationFY2025FY2024
RevenueReported revenueHK$2.97BHK$2.61B
Net incomeReported net incomeHK$601.47MHK$397.26M
Total assetsYear-end reported balanceHK$3.95BHK$3.55B
Shareholders’ equityYear-end reported balanceHK$2.16BHK$2.40B
Net marginNet income ÷ revenue20.28%15.21%
Asset turnoverRevenue ÷ total assets0.7500x0.7356x
Equity multiplierTotal assets ÷ shareholders’ equity1.8307x1.4789x
ROENet margin × asset turnover × equity multiplier27.85%16.55%

Source: Yahoo Finance annual statements. Values are based on the two latest comparable annual periods returned by the source; fiscal period labels use the statement period-end year.

2.5 FCFF DCF Valuation

Valuation basis: This research model follows a five-year, unlevered FCFF DCF. It starts from reported annual operating inputs, forecasts revenue and operating cash conversion under an explicit mechanical policy, discounts FCFF at WACC, applies a Gordon-growth terminal value, and bridges enterprise value to an indicative common-equity value per share. It is an analytical estimate rather than a recommendation or personalised target price.

Step 1 — Forecast Operating Profit and NOPAT

Reported operating inputValue
RevenueHK$2.97B
Prior annual revenueHK$2.61B
EBITHK$713.38M
Tax rate12.23%
NOPAT = EBIT × (1 − tax rate)HK$626.15M
Forecast start-growth basis13.55%
Forecast policylatest reported annual revenue growth, bounded to -10.00% / 15.00%

Step 2 — Calculate FCFF

Current FCFF building blockValue
NOPATHK$626.15M
Add: depreciation & amortisationHK$130.80M
Less: capital expenditure-HK$83.16M
Less/(add): working-capital cash-flow movementHK$62.71M
Current unlevered FCFFHK$736.49M

Explicit FCFF forecast

Forecast yearRevenue growthNOPATD&ACapexChange in NWCFCFFPresent value
113.55%HK$710.99MHK$148.52M-HK$94.43MHK$71.21MHK$836.28MHK$797.48M
210.79%HK$787.68MHK$164.54M-HK$119.59MHK$78.89MHK$911.51MHK$790.43M
38.02%HK$850.88MHK$177.74M-HK$145.37MHK$85.22MHK$968.47MHK$763.71M
45.26%HK$895.66MHK$187.09M-HK$170.06MHK$89.70MHK$1.00BHK$718.82M
52.50%HK$918.05MHK$191.77M-HK$191.77MHK$91.94MHK$1.01BHK$658.62M

Step 3 — Determine the Discount Rate (WACC)

WACC inputValue
Risk-free rate4.71%
Equity risk premium assumption5.50%
Beta1.00
Cost of equity10.21%
Pre-tax cost of debt4.20%
WACC9.97%
WACC validationwithin standard range

Step 4 — Estimate Terminal Value

Terminal-value inputValue
Perpetuity growth rate2.50%
Terminal valueHK$13.86B
Implied terminal EV / EBITDA11.20x
Terminal value as % of enterprise value69.81%

Step 5 — Discount Cash Flows to Enterprise Value

Enterprise-value componentValue
Present value of explicit FCFFHK$3.73B
Present value of terminal valueHK$8.62B
Indicated enterprise valueHK$12.35B
Discounting conventionmid-year for explicit FCFF; terminal value discounted at year-end five

Step 6 — Convert Enterprise Value to Equity Value

Equity bridgeValue
Indicated enterprise valueHK$12.35B
Less: gross interest-bearing debtHK$635.93M
Add: cash and equivalentsHK$1.57B
Add: affiliate investmentsHK$0.00
Less: minority interestsHK$0.00
Indicated common equity valueHK$13.28B

Step 7 — Calculate Indicative Value Per Share

Per-share outputValue
Shares used400,000,000.00
Share-count basisreported diluted weighted-average shares
Current market priceHK$39.90
DCF indicative value per shareHK$33.20
Indicative value vs. market price-16.80%

Model Integrity Checks

CheckResult
Perpetuity growth is below the risk-free ratepass
Perpetuity growth is below WACCpass
WACC is within the configured operating-company rangepass
Terminal-year FCFF is positivepass
Terminal capex converges to D&Apass
Terminal-value concentrationwithin review band
Implied price differs from spot by more than 30%within review band

2.6 Investor-Style Research Screen

Educational screenResult
Buffett-inspired cash-quality checks4/4 evidenced checks
Lynch-inspired balance-and-growth checks4/4 evidenced checks

Data lineage: Yahoo Finance public market and reported-statement data; retrieval timestamp: 2026-08-18 17:06:20.406909 UTC; latest reported fiscal period: 2025-12-31 00:00:00. Default assumptions: five-year forecast, mid-year discounting for explicit FCFF, a maximum 2.50% perpetuity-growth rate below both WACC and the risk-free rate, historical operating-ratio persistence, and capex convergence to D&A by year five. No sell-side consensus or management guidance is substituted for reported inputs. This is research and analysis only, not personalized financial advice.

2.7 Quantitative Factor Diagnostics

Factor-model exception: No sufficiently aligned issuer-return and regional factor-return sample is available. No Fama–French loading or alpha estimate is published on an incomplete basis.

Factor models are descriptive in-sample exposure diagnostics, not forecasts, investment recommendations, or estimates of future returns. This is research and analysis only, not personalized financial advice.

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