Checking your sign-in status…

Private workspace

Finance

Research, portfolio tools, and market analysis in one place.

Finance home
Back to US Equities

US Equities · Finance research note

EBAY — eBay Inc.

Research and analysis only
View analysis Browse US Equities

Evidence and analysis

Research evidence pack

Source-backed valuation visuals

Loading verified snapshot
Loading verified market, valuation, and statement data.

2. Company Fundamentals

2.1 Competitiveness

Metric Value
Operating Margins 23.15%
Profit Margins 17.61%
Return on Equity 42.88%
Return on Assets 8.59%
Free Float 0.44B
Dividend Yield 1.15%
Short Int % Utilisation 3.57%

2.2 Growth

Metric Value
Revenue Growth 19.5%
Free Cash Flow 1.2B
EBITDA 16.97 (Ratio)
Enterprise Value 50.59B
EV/Revenue 4.36
EV/EBITDA 16.97

Revenue growth of 19.5% indicates steady, moderate expansion.

2.3 Management

Role Metric
Consensus Rating N/A

2.4 Return

Metric Value
Expected Return (Ann.)* 10.79%
Risk / Std Dev (Ann.)* 35.74%
1-Year Price Return* 3.74%

Latest Market Data (as of 2026-08-14, US Eastern time):

Metric Value
Last Price $103.14
52-Week Range $78.03 – $119.31
Observation Count 250 trading days

The return and risk statistics use daily adjusted closes from the retrieved one-year series and annualise daily moments using 252 trading days. The last price is the latest regular-market price reported for the stated date. Source: Yahoo Finance market data.

DuPont Model Analysis

The DuPont model decomposes return on equity (ROE) into three operating and capital-structure drivers:

ROE = Net Margin × Asset Turnover × Equity Multiplier

The comparison uses the latest two comparable annual periods available for the issuer, with reported statement amounts shown in US$. Revenue and net income are income-statement flows; total assets and shareholders’ equity are year-end balance-sheet figures. This is a simplified year-end-balance DuPont comparison rather than an average-balance ROE calculation.

DuPont component Calculation FY2025 FY2024
Revenue Reported revenue $11.10B $10.28B
Net income Reported net income $2.03B $1.98B
Total assets Year-end reported balance $17.61B $19.36B
Shareholders’ equity Year-end reported balance $4.62B $5.16B
Net margin Net income ÷ revenue 18.30% 19.21%
Asset turnover Revenue ÷ total assets 0.6303x 0.5310x
Equity multiplier Total assets ÷ shareholders’ equity 3.8158x 3.7544x
ROE Net margin × asset turnover × equity multiplier 44.01% 38.29%

Source: Yahoo Finance annual statements. Values are based on the two latest comparable annual periods returned by the source; fiscal period labels use the statement period-end year.

2.5 FCFF DCF Valuation

Valuation basis: This research model follows a five-year, unlevered FCFF DCF. It starts from reported annual operating inputs, forecasts revenue and operating cash conversion under an explicit mechanical policy, discounts FCFF at WACC, applies a Gordon-growth terminal value, and bridges enterprise value to an indicative common-equity value per share. It is an analytical estimate rather than a recommendation or personalised target price.

Step 1 — Forecast Operating Profit and NOPAT

Reported operating input Value
Revenue $11.10B
Prior annual revenue $10.28B
EBIT $2.55B
Tax rate 13.48%
NOPAT = EBIT × (1 − tax rate) $2.21B
Forecast start-growth basis 7.95%
Forecast policy latest reported annual revenue growth, bounded to -10.00% / 15.00%

Step 2 — Calculate FCFF

Current FCFF building block Value
NOPAT $2.21B
Add: depreciation & amortisation $407.00M
Less: capital expenditure -$525.00M
Less/(add): working-capital cash-flow movement -$1.43B
Current unlevered FCFF $661.84M

Explicit FCFF forecast

Forecast year Revenue growth NOPAT D&A Capex Change in NWC FCFF Present value
1 7.95% $2.38B $439.34M -$566.71M -$1.54B $714.42M $678.39M
2 6.58% $2.54B $468.26M -$570.08M -$1.64B $795.40M $681.01M
3 5.22% $2.67B $492.72M -$564.14M -$1.73B $872.65M $673.69M
4 3.86% $2.78B $511.74M -$548.83M -$1.80B $943.44M $656.72M
5 2.50% $2.85B $524.54M -$524.54M -$1.84B $1.01B $630.81M

Step 3 — Determine the Discount Rate (WACC)

WACC input Value
Risk-free rate 4.71%
Equity risk premium assumption 5.50%
Beta 1.35
Cost of equity 12.16%
Pre-tax cost of debt 3.27%
WACC 10.91%
WACC validation within standard range

Step 4 — Estimate Terminal Value

Terminal-value input Value
Perpetuity growth rate 2.50%
Terminal value $12.26B
Implied terminal EV / EBITDA 3.21x
Terminal value as % of enterprise value 68.75%

Step 5 — Discount Cash Flows to Enterprise Value

Enterprise-value component Value
Present value of explicit FCFF $3.32B
Present value of terminal value $7.30B
Indicated enterprise value $10.63B
Discounting convention mid-year for explicit FCFF; terminal value discounted at year-end five

Step 6 — Convert Enterprise Value to Equity Value

Equity bridge Value
Indicated enterprise value $10.63B
Less: gross interest-bearing debt $7.18B
Add: cash and equivalents $2.92B
Add: affiliate investments $0.00
Less: minority interests $0.00
Indicated common equity value $6.36B

Step 7 — Calculate Indicative Value Per Share

Per-share output Value
Shares used 468,000,000.00
Share-count basis reported diluted weighted-average shares
Current market price $103.48
DCF indicative value per share $13.60
Indicative value vs. market price -86.86%

Model Integrity Checks

Check Result
Perpetuity growth is below the risk-free rate pass
Perpetuity growth is below WACC pass
WACC is within the configured operating-company range pass
Terminal-year FCFF is positive pass
Terminal capex converges to D&A pass
Terminal-value concentration within review band
Implied price differs from spot by more than 30% review required

2.6 Investor-Style Research Screen

Educational screen Result
Buffett-inspired cash-quality checks 4/4 evidenced checks
Lynch-inspired balance-and-growth checks 4/4 evidenced checks

Data lineage: Yahoo Finance public market and reported-statement data; retrieval timestamp: 2026-08-18 17:31:11.674946 UTC; latest reported fiscal period: 2025-12-31 00:00:00. Default assumptions: five-year forecast, mid-year discounting for explicit FCFF, a maximum 2.50% perpetuity-growth rate below both WACC and the risk-free rate, historical operating-ratio persistence, and capex convergence to D&A by year five. No sell-side consensus or management guidance is substituted for reported inputs. This is research and analysis only, not personalized financial advice.

2.7 Quantitative Factor Diagnostics

Model basis: Daily issuer USD excess returns are regressed in-sample using ordinary least squares on matching regional Fama–French factors. FF3 estimates market, size, and value loadings; FF5 adds profitability and investment. Coefficients are descriptive historical exposures, not predictions.

Estimation input Value
Regional factor set US
Factor-return currency USD
Issuer-return basis USD adjusted total return
Estimation window 2025-08-19 to 2026-06-30
Aligned daily observations 217
Minimum observation requirement 120
Currency conversion for HK listings not required

Fama–French Three-Factor and Five-Factor Results

Diagnostic FF3 FF5
Annualised alpha 10.27% 14.16%
Adjusted R² 0.10 0.09
Annualised residual volatility 33.75% 33.72%
Factor loading (t-statistic) FF3 FF5
Market excess return (Mkt-RF) 0.73 (3.70) 0.80 (3.52)
Size (SMB) 0.19 (0.70) 0.23 (0.78)
Value (HML) -0.26 (-1.12) -0.29 (-1.00)
Profitability (RMW) NM 0.17 (0.69)
Investment (CMA) NM -0.03 (-0.06)

Definitions: Mkt-RF is the market return less the risk-free rate; SMB is small minus big; HML is high minus low book-to-market; RMW is robust minus weak profitability; CMA is conservative minus aggressive investment. Factor returns are sourced from the Kenneth R. French Data Library; issuer adjusted-return history is sourced from Yahoo Finance. For Hong Kong listings, adjusted HKD prices are converted into USD with daily USD/HKD closes before return calculation to match the USD regional factor basis. This is an in-sample historical regression; coefficients and t-statistics do not establish causation or predict future returns. This is research and analysis only, not personalized financial advice.

us-equitystockequityebayconsumer-discretionarybroadline-retailnasdaq