Checking your sign-in status…

Private workspace

Finance

Research, portfolio tools, and market analysis in one place.

Finance home
Back to US Equities

US Equities · Finance research note

GOOG — Alphabet Inc. (Class C)

Research and analysis only
View analysis Browse US Equities

Evidence and analysis

Research evidence pack

Source-backed valuation visuals

Loading verified snapshot
Loading verified market, valuation, and statement data.

2. Company Fundamentals

2.1 Competitiveness

Metric Value
Operating Margins 36.12%
Profit Margins 37.92%
Return on Equity 38.88%
Return on Assets 14.64%
Free Float 10.82B
Dividend Yield 0.26%

2.2 Growth

Metric Value
Revenue Growth 21.8%
Free Cash Flow 27.92B
EBITDA 26.34 (Ratio)
Enterprise Value 4249.86B
EV/Revenue 10.06
EV/EBITDA 26.34

Revenue growth of 21.8% places the company in a high-growth category.

2.3 Management

Role Metric
Consensus Rating N/A

2.4 Return

Metric Value
Expected Return (Ann.)* 77.74%
Risk / Std Dev (Ann.)* 32.36%
1-Year Price Return* 68.13%

Latest Market Data (as of 2026-08-14, US Eastern time):

Metric Value
Last Price $343.54
52-Week Range $197.46 – $404.47
Observation Count 251 trading days

The return and risk statistics use daily adjusted closes from the retrieved one-year series and annualise daily moments using 252 trading days. The last price is the latest regular-market price reported for the stated date. Source: Yahoo Finance market data.

DuPont Model Analysis

The DuPont model decomposes return on equity (ROE) into three operating and capital-structure drivers:

ROE = Net Margin × Asset Turnover × Equity Multiplier

The comparison uses the latest two comparable annual periods available for the issuer, with reported statement amounts shown in US$. Revenue and net income are income-statement flows; total assets and shareholders’ equity are year-end balance-sheet figures. This is a simplified year-end-balance DuPont comparison rather than an average-balance ROE calculation.

DuPont component Calculation FY2025 FY2024
Revenue Reported revenue $402.84B $350.02B
Net income Reported net income $132.17B $100.12B
Total assets Year-end reported balance $595.28B $450.26B
Shareholders’ equity Year-end reported balance $415.26B $325.08B
Net margin Net income ÷ revenue 32.81% 28.60%
Asset turnover Revenue ÷ total assets 0.6767x 0.7774x
Equity multiplier Total assets ÷ shareholders’ equity 1.4335x 1.3850x
ROE Net margin × asset turnover × equity multiplier 31.83% 30.80%

Source: Yahoo Finance annual statements. Values are based on the two latest comparable annual periods returned by the source; fiscal period labels use the statement period-end year.

2.5 FCFF DCF Valuation

Valuation basis: This research model follows a five-year, unlevered FCFF DCF. It starts from reported annual operating inputs, forecasts revenue and operating cash conversion under an explicit mechanical policy, discounts FCFF at WACC, applies a Gordon-growth terminal value, and bridges enterprise value to an indicative common-equity value per share. It is an analytical estimate rather than a recommendation or personalised target price.

Step 1 — Forecast Operating Profit and NOPAT

Reported operating input Value
Revenue $402.84B
Prior annual revenue $350.02B
EBIT $159.56B
Tax rate 16.80%
NOPAT = EBIT × (1 − tax rate) $132.76B
Forecast start-growth basis 15.00%
Forecast policy latest reported annual revenue growth, bounded to -10.00% / 15.00%

Step 2 — Calculate FCFF

Current FCFF building block Value
NOPAT $132.76B
Add: depreciation & amortisation $21.14B
Less: capital expenditure -$91.45B
Less/(add): working-capital cash-flow movement $618.00M
Current unlevered FCFF $63.06B

Explicit FCFF forecast

Forecast year Revenue growth NOPAT D&A Capex Change in NWC FCFF Present value
1 15.00% $152.67B $24.31B -$105.16B $710.70M $72.52B $68.72B
2 11.88% $170.80B $27.19B -$95.04B $795.10M $103.75B $88.27B
3 8.75% $185.74B $29.57B -$78.76B $864.67M $137.42B $104.97B
4 5.62% $196.19B $31.24B -$57.21B $913.30M $171.13B $117.37B
5 2.50% $201.10B $32.02B -$32.02B $936.14M $202.03B $124.42B

Step 3 — Determine the Discount Rate (WACC)

WACC input Value
Risk-free rate 4.71%
Equity risk premium assumption 5.50%
Beta 1.24
Cost of equity 11.52%
Pre-tax cost of debt 1.80%
WACC 11.37%
WACC validation within standard range

Step 4 — Estimate Terminal Value

Terminal-value input Value
Perpetuity growth rate 2.50%
Terminal value $2,333.35B
Implied terminal EV / EBITDA 8.52x
Terminal value as % of enterprise value 72.99%

Step 5 — Discount Cash Flows to Enterprise Value

Enterprise-value component Value
Present value of explicit FCFF $503.75B
Present value of terminal value $1,361.58B
Indicated enterprise value $1,865.33B
Discounting convention mid-year for explicit FCFF; terminal value discounted at year-end five

Step 6 — Convert Enterprise Value to Equity Value

Equity bridge Value
Indicated enterprise value $1,865.33B
Less: gross interest-bearing debt $59.29B
Add: cash and equivalents $126.84B
Add: affiliate investments $0.00
Less: minority interests $0.00
Indicated common equity value $1,932.88B

Step 7 — Calculate Indicative Value Per Share

Per-share output Value
Shares used 12,230,000,000.00
Share-count basis reported diluted weighted-average shares
Current market price $340.72
DCF indicative value per share $158.04
Indicative value vs. market price -53.61%

Model Integrity Checks

Check Result
Perpetuity growth is below the risk-free rate pass
Perpetuity growth is below WACC pass
WACC is within the configured operating-company range pass
Terminal-year FCFF is positive pass
Terminal capex converges to D&A pass
Terminal-value concentration within review band
Implied price differs from spot by more than 30% review required

2.6 Investor-Style Research Screen

Educational screen Result
Buffett-inspired cash-quality checks 3/4 evidenced checks
Lynch-inspired balance-and-growth checks 4/4 evidenced checks

Data lineage: Yahoo Finance public market and reported-statement data; retrieval timestamp: 2026-08-18 17:35:23.153897 UTC; latest reported fiscal period: 2025-12-31 00:00:00. Default assumptions: five-year forecast, mid-year discounting for explicit FCFF, a maximum 2.50% perpetuity-growth rate below both WACC and the risk-free rate, historical operating-ratio persistence, and capex convergence to D&A by year five. No sell-side consensus or management guidance is substituted for reported inputs. This is research and analysis only, not personalized financial advice.

2.7 Quantitative Factor Diagnostics

Model basis: Daily issuer USD excess returns are regressed in-sample using ordinary least squares on matching regional Fama–French factors. FF3 estimates market, size, and value loadings; FF5 adds profitability and investment. Coefficients are descriptive historical exposures, not predictions.

Estimation input Value
Regional factor set US
Factor-return currency USD
Issuer-return basis USD adjusted total return
Estimation window 2025-08-19 to 2026-06-30
Aligned daily observations 217
Minimum observation requirement 120
Currency conversion for HK listings not required

Fama–French Three-Factor and Five-Factor Results

Diagnostic FF3 FF5
Annualised alpha 76.84% 92.54%
Adjusted R² 0.33 0.37
Annualised residual volatility 25.06% 24.17%
Factor loading (t-statistic) FF3 FF5
Market excess return (Mkt-RF) 1.12 (7.60) 1.26 (7.71)
Size (SMB) -0.06 (-0.33) 0.22 (1.04)
Value (HML) -0.50 (-2.93) -0.32 (-1.55)
Profitability (RMW) NM 0.61 (3.49)
Investment (CMA) NM -0.78 (-2.61)

Definitions: Mkt-RF is the market return less the risk-free rate; SMB is small minus big; HML is high minus low book-to-market; RMW is robust minus weak profitability; CMA is conservative minus aggressive investment. Factor returns are sourced from the Kenneth R. French Data Library; issuer adjusted-return history is sourced from Yahoo Finance. For Hong Kong listings, adjusted HKD prices are converted into USD with daily USD/HKD closes before return calculation to match the USD regional factor basis. This is an in-sample historical regression; coefficients and t-statistics do not establish causation or predict future returns. This is research and analysis only, not personalized financial advice.

us-equitystockequitygoogcommunication-servicesinteractive-media--servicesnasdaq